Business to Business (B2B) Model Essay
Business to business has grown with time, and the traditional means have been standard. The social buyers have come up being either, middle managers-level managers who use social media inform about their decision to purchase. Before the advent of the social platforms, deliberate ways were being used to conduct the business. They move from one phase of dissatisfaction to a stage of dissatisfaction. Social buyers are the new wave of constant evaluation of change.
There is an unpredicted change in B2B buyers where they have been divided into two groups; traditional and social customers. According to (Schwartz, 2011), to find the right balance among the purchasers, there is a need to design new methods of marketing strategies, marketing mix, and the budgets. The rise of the internet has made it possible to have a competitive way of conducting the business of business. From the statistics that have been done, it shows around 74% of the population now is depending on the use of social media I am conducting their business. Even though the social buyers are taking over, the traditional buyers still want to use; reports, print journals, brochures and in person meetings (Schwartz, 2011).
According to (Schwartz, 2011), there is a change in buying behavior as determined by age. There is a need to cope with the use of technology in revolutionizing information and still maintaining the relationship with both buyers. With the growth of the use of technology in buying, there is a need to have a form of balancing the link between the traditional and social customers. At some point, it has been seen that social consumers are growing voraciously since the customers are getting information from sites such as; provider sites, online communities and social media. It, therefore, makes traditional buying forms irrelevant.
Reference: Business to Business (B2B) Model Essay
Schwartz, J. (2011, November 29). The Rise of the B2B Social Buyer: Results from the ITSMA How Buyers Consume Information Survey, 2011. Marketing Insight, p. 306.