How To Write An Advertisement Analysis Essay | Get An A+ Now

How to write an advertisement analysis Essay

Advertisement is an essential part of business, and so is advertisement analysis. The current market is very competitive. So, to survive, businesses have to do eye-catching ads. An ad analysis helps in identifying the gaps and how best to fill them.

As a marketing student, at some point in your studies you may need to do an ad analysis essay. In this kind of essay, your work would be to discuss a specific advert, scrutinize it, and explain why the ad was carried out and how it has influenced the target audience. 

But to come up with a comprehensive and proper ad analysis essay, you need to do intensive research on every stage of the ad structure and the product or service being advertised. 

Ad-analysis essay structure

When writing your ad analysis essay, use the following format;

  • Introduction

It is essential to introduce your ad analysis briefly to your audience, whether they are familiar with it or not, to help them to know your focal point before they read the essay. 

  • Body

It is in the body break down of the advert, discussing its content and the target audience, which forms an essential piece of your analysis. 

When writing the body, you want to discuss a point per paragraph. Let’s say you are talking about the creativity of the ad, do so in a paragraph. The next section should be about another feature.

  • Conclusion

Your conclusion sums up your analysis and points out recommendations. At the same time, it echoes the content of your essay. It should be clear and concise, as it is a summary of what you have discussed in the article.

How to start an ad analysis essay

Coming up with a thesis and topic is a vital step in developing your advert analysis essay. The title dictates what you write.

Also, it’s the first thing your readers see before they decide whether to read your article or not. A captivating title attracts readers. So, you want to do your best to get it right.

Right after the title, the first few sentences are just as important as the title. It will help if you craft an eye-catching introduction for your ad analysis essay. You can start with a stat or an informative piece about the product that is being advertised.

Steps on how to write an ad analysis essay

The first step is to introduce your thesis by describing the product you’ve chosen as the sample for your ad analysis essay. You should analyze this product in and out and tell your reviewer whether he or she is conversant with the development of the work being advertised.

Please note, you don’t need to agree with the ad implicit message. Argue your claims in the essay as there’s no right or wrong answer about the implicit message. But make a claim and then support it through your arguments. 

Tell your reviewer why the company decided to go with that mode of advertisement for the product you just described since there are different modes of publicity in the market. You should be able to portray well and in detail, the manner of the advertisement being used by the company.

Compare the company’s current model of the advertisement from the previous and what impacts it has had on the product market growth or loss. Ad analysis will help you know the loopholes in the market and correct them to beat the competitors.

Generalize your comments in this essay so that the person reading it can make the decision personally and without your personal opinion affecting their judgment.

We have a different target audience in the market, depending on the product, so you have to use the right methods to pass the information. For example, if your advertisement is meant for the kids, you can try using animated images or videos to attract them easily.

How to conclude an ad analysis essay

The conclusion should be the summary of the product, the mode of advertisement, and how it has influenced the market changes.

When concluding your ad analysis essay, you should be able to summarize all the steps of the essay ad analysis. Tell them the most critical things to consider while writing the essay and whether the mode of advertisement worked well for the product marketability you choose or not. You can come up with realistic scenarios to help your analysis look and sound reasonable.

Before you settle to write the Ad Analysis Essay, choose an advertisement to consider yourself a potential member of its target audience to have an advantage on the analysis. Otherwise, if your teacher chooses it for you, make sure you familiarize yourself with the references, graphics, and language that the ad uses. 

List of advertisement analysis essay topics

  1. Most states do not champion the idea of smoking company’s advertising; its products give a detailed analysis of the effects it has on the company’s market growth.
  2. What are the disadvantages and advantages of one choosing the electronic mode of advertisement compared to the other way for his or her product?
  3. In the current world of doing things online, especially shopping, analyze the effects e-commerce it has on the physical businesses.
  4. What are the best e-marketing methods that help big companies in the world to market their product? Give examples
  5. How has mass media affected the socialization in the current world and different age groups?

How to do an ad analysis essay fast

Your Ad Analysis Essay should identify the ad’s three important things – its logical, emotional, and ethical significance, - otherwise referred to as the rhetorical appeals. Also, give special attention to the ad's target audience by examining their values, beliefs, and attitudes, and establish whether the advertisement bodes well with them.

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