Assume That Your Group Has Been Hired As A Consultant To The Marketer Of A Particular Brand Within This Product Category

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Market analysis for the target brand Instructions :1.Brand decision: Assume that your group has been hired as a consultant to the marketer of a particular brand within this product category, to evaluate the strengths and weaknesses of the brand relative to competitors. Provide a general information about the target brand and its market (e.g., market share information; major competitors; current market positioning). 2. The analysis of the target consumers is highly clear and concise. The connection with the relevant theories is clearly made with outstanding elaborations.

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