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- The exam will be released on Course Tools at 12:00 am on April 17, which is the scheduled exam date. The exam will be due at 11:59 pm on April 17, also to Course Tools. While the exam is designed to be a 2- hour exam, this will give you plenty of time to fit it into your day, deal with any uploading/downloading delays and, this also offers sufficient time for those with exam accommodations through AES.
- The exam will require you to first read a short case (approx. 6 pages). Think of the case as a long example that will give you something to draw on and talk about when you write your answers.
- The exam questions will relate back to the case situation and will all require written answers - some will be shorter answers, and others will be a bit longer. There will be a maximum word count allowed for each question/answer. Anything beyond the maximum word count will not be read or graded.
- The exam questions will guide you through the steps similar to the process that marketers use when they write a marketing plan. These steps include: a situation analysis, segmentation, choosing a target market, determining positioning, and thinking about tactics for each of the 4 Ps (product, price, place, and promotion).
- For your answers, you will draw on the case material, the textbook, in-class slides/discussions/exercises, and your own insights and thinking. You will not do any external research on the Internet for this exam.
- To prepare for this exam, review in-class materials and notes from reading the textbook. The exam is open book, but you will not want to spend a lot of time looking things up in the textbook or on slides while writing. To perform well you want to have information from the class top-of-mind so that you can use your time to integrate the case and the exam questions with the course content.
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