Scenario 3: Retailers Lack Ethical Guidelines: Renata Has Been Working At Peavy's Bridal For Nearly A Year Now.

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Scenario 3: Retailers Lack Ethical Guidelines:

Renata has been working at Peavy's Bridal for nearly a year now. Her sales figures have never been competitive with those of her coworkers, and the sales manager has called her in for several meetings to discuss her inability to close the sale. Things look desperate; in the last meeting, the sales manager told her that if she did not meet her quota next month, the company would likely have to fire her.

In considering how she might improve her methods and sales, Renata turned to Marilyn, the salesperson in the store who had the most experience. Marilyn has been with Peavy's for nearly 30 years, and she virtually always gets the sale. But how? 

“Let me tell you something sweetie,” Marilyn tells her. "Every bride-to-be wants one thing: to look beautiful on her wedding day so that everyone gasps when they first see her. And hey, the husband is going to think she looks great. But let's be honest here—not everyone is all that beautiful. So you have to convince them that they look great in one, and only one, dress. And that dress had better be the most expensive one they try, or they won't believe you anyway! And then you have to show them how much better they look with a veil. And some shoes. And a tiara ... you get the picture! I mean, they need all that stuff anyway, so why shouldn't we make them feel good while they're here and let them buy from us?” 

Should she follow Marilyn's advice and save her job?

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