Strategies To Achieve Competitive Advantage For Company Preparing To Expand Globally

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As a company expand or prepare to expand Globally the results aren't always the best. Based on what you have learned what do you think the strategies are and will they achieve a competitive advantage for the companies in question?

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Strategies for Achieving a Global Competitive Advantage.

As companies expand their operations, they are increasingly looking to global markets as a way to remain competitive.

While the potential benefits of international expansion can be great, companies need to understand the various strategies and challenges associated with entering new markets.

In this answer, we'll look at some of the strategies that companies can use to achieve a competitive advantage in global markets. 

Strategic Alliances 

One of the most effective ways for companies to gain a competitive advantage in global markets is through strategic alliances. Strategic alliances allow companies to leverage each other’s resources and capabilities to create a competitive edge over their rivals. For example, two companies could join forces to combine their marketing efforts or production capabilities to reach more customers or produce higher-quality goods at lower costs. By forming strategic alliances, companies can gain access to resources that wouldn't otherwise be available and increase their market presence without having to invest heavily in new facilities or personnel. 


Innovation is another essential strategy for achieving a competitive advantage in global markets. Companies must constantly strive to create products and services that are better than those offered by competitors. This means investing in research and development activities that allow them to stay ahead of the curve when it comes to creating new offerings or improving existing ones. Companies must also ensure that their innovations are properly protected through patents, copyrights, and other forms of intellectual property protection if they want them used exclusively by themselves or their strategic partners.

Customer Service

Finally, customer service is an indispensable part of any company’s strategy for achieving a competitive advantage in global markets. It is not enough simply to create innovative products; companies must also ensure that their customers have access to high-quality support whenever they need it. Providing reliable customer service can make all the difference when it comes time for customers to make purchase decisions—especially when multiple potential vendors are vying for attention. 


Achieving a competitive advantage in global markets requires careful planning and execution on multiple fronts at once. Companies must be able to devise strategic alliances with other firms, innovate new products and services, and provide excellent customer service if they want their operations abroad to succeed over the long term.

By leveraging these three strategies together, businesses can position themselves as leaders within their respective industries while ensuring they remain one step ahead of competitors at home and abroad alike!


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