Mar3023 online exam with 50 questions

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Assume that your group has been hired as a consultant to the marketer of a particular brand within this product category
Market analysis for the target brand Instructions :1.Brand decision: Assume that your group has been hired as a consultant to the marketer of a particular brand within this product category, to evaluate the strengths and weaknesses of the brand relative to competitors. Provide a general information about the target brand and its market (e.g., market share information; major competitors; current market positioning). 2. The analysis of the target consumers is highly clear and concise. The connection with the relevant theories is clearly made with outstanding elaborations....
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Read the Case Study “The coffee Wars” and answer the following Questions: Assignment Question(s): 1. Perform a SWOT analysis for Starbucks and Dunkin Donuts. (Minimum 200 Words) 2. Which Growth strategies have been pursued by Starbucks and Dunkin Donuts in the past and which strategies do you believe will be most successful for the two firms in the future? Why? (Minimum 150 Words) 3. Which marketing metrics would be most helpful for an executive in charge of developing new products for a coffee Chain? (Minimum 150 Words) Note: - Support your Answers with the course material concepts, principles, and live examples from the textbook and the Local market and also support with the scholarly, peer-reviewed journal articles if available. (Read the Case Study “The coffee Wars” Perform a SWOT analysis for Starbucks and Dunkin Donuts answers)...