Mar3023 online exam with 50 questions
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Using the same company from the previous assignment, create the second part of your marketing analysis, in which you do the following:
Create a place analysis in which you do the following:
- Accurately identify all areas where the product or service is sold.
- Accurately analyze the chosen product or service's distribution channels.
- How are they getting their product to market?
- Which distribution strategies are being used to effectively create a competitive advantage?
- Provide an analysis of the place strategies and their effect on business success.
- Describe how the distribution decisions affect the other Ps in the marketing mix.
- What recommendations can you make in terms of distribution decisions that may improve business success?
Create a price analysis in which you do the following:
- Accurately analyze the pricing system along with its characteristics and effect on the marketing mix.
- Which pricing strategy does the company use, and how does it compare to similar products in the product category?
- Analyze t...
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