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Profile of a major therapeutic in the United States pharmaceutical industry
discussion/analysis to provide insight into the segment, and include the following elements  Inform us of the number of patients and annual dollars spent within the segment  Identify the major competitors in the therapeutic segment – both the manufacturers and their specific drugs  For each major drug, please use the product website for each product, as well as additional information that you can find in public domain sources, to describe: o The indications for each competitor o Dosing/product presentation o Types of physicians that are likely to be writing the drugs in the class – and be targets of pharmaceutical company advertising o Positioning of each product – both to consumers and physicians (please provide to us screen shots of both the patient and HPC portions of the website to support your belief about the positioning of each product). Keep in mind that the product presentation my help support an element of positioning o The major clinical trials that support the product positioning of each competitor o Clinical trials currently planned or in progress to support additional indications o Ways each competitors attempts to have patients or HPCs “...
Pharmacology Homework Help, Assignment Questions & Answers .