Marketing Homework Help - Answers
Recently Asked Marketing Assignment Help, Questions and Answers
Using the same company from the previous assignment, create the second part of your marketing analysis, in which you do the following:
Create a place analysis in which you do the following:
- Accurately identify all areas where the product or service is sold.
- Accurately analyze the chosen product or service's distribution channels.
- How are they getting their product to market?
- Which distribution strategies are being used to effectively create a competitive advantage?
- Provide an analysis of the place strategies and their effect on business success.
- Describe how the distribution decisions affect the other Ps in the marketing mix.
- What recommendations can you make in terms of distribution decisions that may improve business success?
Create a price analysis in which you do the following:
- Accurately analyze the pricing system along with its characteristics and effect on the marketing mix.
- Which pricing strategy does the company use, and how does it compare to similar products in the product category?
- Analyze t...
This project is an opportunity for you to emulate the steps that a meeting manager and the
convention service manager go through to produce a meeting or convention. You (and your team members if you doing it as a team) will create your own meeting for a fictitious association or corporation. You will be creating a Request for Proposal-RFP (40pts), Preliminary Program
(60 pts), and a Meeting and Exhibit Specification Guide (50 pts).
The entire project is worth 150 points. Please note that website links are constantly changing so you may need to search for an updated one from the ones recommended below.
Items which MUST be included in your project are:
Request for Proposal (RFP) (40 points) For the APEX version go to https://insights.eventscouncil.org/Full-Article/events-industry-council-templates-formerly-apexThe templates can be found under number 4.
Preliminary Program (60pts): Your goal is to create a realistic preliminary program. It
Please write a 700-800 word blog on the importance of “Thermal Comfort for All” as an aspirational
goal for India to ensure sustainable development while meeting India’s Kigali (under Montreal
Protocol) and Paris (climate change) commitments. We encourage you to visit sites like http://www.aeee.in, read on
India Cooling Action Plan, google the "thermal comfort for all " or “cooling for all” to do the research and share
your perspectives. You should send in your writing piece within 12 hours of receiving this assignment.
The blog must address the following questions:
• Why “thermal comfort for all” is a social, developmental and an environmental imperative
• Why should citizens demand th...
For this assignment, choose a product category that is being promoted (such as cosmetics, coffee, hotel, cars, computer etc.- in addition to a physical product, a product in marketing terms can also a service, organization, idea or a person!)
Select two advertisements or commercials (you can also compare entire promotional campaigns –e.g. Dove’s Real Beauty is an example of a promotional campaign) promoting your chosen product. These two advertisements should be by different companies/brands (e.g. Starbucks vs. Coffee Bean, Apple vs. Microsoft).
Task: Write a brief paper (max. 1000 words) comparing the two advertisements. The following questions can be used as guidelines for what to focus on your paper. You don’t need to follow them in the order given in your paper....
10 slides including 1 topic slide and 1 reference slide
just analyze an ad of your choice and please attach the ad with the paper please...
Please include images and visuals! Be creative as possible!...
Question 1 [20 marks]
Kotler identified 3 product levels: core benefit; actual product and augmented product.
Use information and evidence from the case study to explain what each of these product levels means in the context of the male grooming market.
Maximum 250 words
Note: You do NOT need to provide references for this answer
Question 2 [50 marks]
Use Porter’s 5 Forces model to recommend to Zach and Dane whether they should go ahead with launching a subscription shaving service in the UK.
Maximum 500 words
Note: You should include both in-text and end-of-text references to support this answer...
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What is digital marketing?
Digital marketing is a marketing technique that can use the Internet to promote products and services. Traditionally, direct mail or advertising on TV were used in order to market a product or service. Nowadays digital technology has an important role in the development of a business strategy because it provides new opportunities for marketers to reach out to their customers in different ways.
Digital marketing is not just traditional email spamming techniques, but rather it uses social media platforms like Facebook, Twitter and YouTube among others as well as search engine optimization (SEO) techniques for effective communication with potential customers and improving brand awareness. It deals with gaining traffic by using website analytics tools like Google Analytics which give information about visitors who come from online sources such as organic searches, paid ads and social media sites like Facebook.
Types of Digital Marketing
Here are various types of digital marketing: Search Engine Marketing (SEM), Social Media Marketing (SMM), Mobile Marketing.
Each type of digital marketing is discussed below:
- Search Engine Marketing (SEM): This is a marketing technique that involves the use of search engines to drive traffic to websites. It includes using keywords to submit your website for review by search engines like Google and Yahoo, advertising in online channels such as social networks or blogs and creating pages optimized for SEO purposes. Bing Ads are an example of SEM where marketers pay Microsoft every time someone clicks on their advertisement which appears next to Bing's search engine results. In this way, they can create highly targeted ads based on actual consumer preferences while also increasing their revenue opportunities.
- Social Media Marketing (SMM): It includes establishing a presence on social media sites like Facebook, Instagram and Twitter among others so that the company can communicate with its customers and clients in a quick, casual and effective way. The essence of SMM is to attract people's attention through interesting contents which they will share with their friends. This technique is mainly used for brand awareness since many potential customers get associated with the business rather than actually buying the product or services themselves.
- Mobile Marketing: This type of digital marketing includes creating mobile friendly websites that are easy and convenient to access on smartphones, tablets and other such electronic gadgets that are portable as opposed to laptop computers or desktop PCs. Businesses can promote their products by using QR codes or short messaging service (SMS) since these activities are popular among users who share photographs of products they like on social networks like Facebook and Twitter.
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An excellent marketer should identify the consumption habits of different consumers.
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What is consumer behavior marketing?
Consumer behavior marketing is a subset of the field of marketing that focuses on the psychological and sociological factors behind what causes consumers to make choices to buy a product.
It usually consists of two main approaches:
- Cognitive-behavioral approach: the cognitive-behavioral approach which focuses on how people's thoughts, feelings, and behaviors interact to determine their consumer choice behavior;
- Psychographic approach: the psychographic approach which takes an interest in how social class, family background, or ethnicity influence people's purchase decisions.
Consumer behavior is a term used commonly by marketers and advertisers. It is also an area of interest for both marketing research and psychology. The field related most closely to consumer behavior in advertising, the study of how consumers are influenced through communication messages.
In order for a message to influence consumers, it must first gain their attention; then engage them with the message; and finally influence them to take some action (such as purchasing) in response to the message.
This three-step process is known as an AIDA model, which stands for attention, interest, desire and action.
In addition to influencing actions such as purchase decisions, people can be influenced in many other ways, including voting or joining clubs or organizations.
List two guiding principles of consumer behavior marketing research methods?
Two principles of consumer behavior marketing research methods are:
- The need to examine questions about why and how consumers buy products through case-study research on the reasons for a product's success or failure;
- The use of observation techniques, such as in depth interviews and recordings of actual shopping situations, to analyze real-world purchase behaviors.
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Business to business marketing is a strategy that has continued to gain popularity over the years. There are various methods that can be employed to ensure that the technique works properly. We can help you with your case studies, white papers and other documents that will strengthen your skills in b2b marketing
- Relationship marketing
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Marketing Homework Help References
Here are some of references you can use while writing marketing homework:
- Principles of Marketing – Open Textbook
- 10 Principles of Modern Marketing | MIT Sloan Management Review
- What is Marketing? — The Definition of Marketing — AMA
- What Can You Do With a Marketing Degree? | Franklin.edu
- Marketing - Faculty & Research - Harvard Business School
- What are the 7 Types of Digital Marketing?
- Marketing Strategy - Stanford.edu
- Successful Social Media Marketers Focus on Customer Needs - Professional Development | Harvard DCE
- THE MARKETING CONCEPT - HOSPITALITY SALES MANAGEMENT HA- 400